Unlock the future of marketing and analytics with insights from Avinash Kaushik. Discover how exponential advances in AI and data science are transforming decision-making, customer understanding, and strategic action without relying on traditional data or cookies.
If you’re a marketer, analyst, or business leader navigating the new privacy-driven landscape, this episode is your essential guide to staying ahead.
We break down practical strategies you can implement today: from using AI to optimise marginal gains and reduce waste, to evolving your marketing mindset from reporting to action. Discover the concept of portfolio incrementality, how cross-stack attribution can cut ad spending by millions, and the future role of analysts in an AI-powered world. Avinash’s unique clarity and pragmatic approach make complex topics accessible and immediately actionable.
And it’s not just about marketing, Avinash explores how AI will revolutionise healthcare, extend human lifespans, and reshape jobs across industries. We discuss the importance of lifelong learning, understanding human behaviour, and staying curious in a rapidly changing world. Plus, he recommends must-read books like Kahneman’s Thinking, Fast and Slow and The Alignment Problem, which deepen our understanding of human psychology and AI ethics.
Don’t miss your chance to learn from one of the most hought-provoking voices shaping the future.
💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.
🎧 Listen to the episode now and join the conversation!
Here are the links with shared value from Avinash:
- Awesome Newsletter to signup (free or paid): https://www.kaushik.net/avinash/marketing-analytics-intersect-newsletter/
- Blog post on one of the implications of AI: https://www.kaushik.net/avinash/ai-age-marketing-bye-seo-hello-aeo/
- Recent one on the power of incrementality as applied to ROI: https://www.kaushik.net/avinash/measure-marketing-roi-incremental-net-profit-roi/
Find Avinash on Linkedin: https://www.linkedin.com/in/akaushik/
Interesting solutions in Human Made Machines: https://www.humanmademachine.com/products
Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: https://linkedin.com/in/jorgecunha
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