Cliff Lerner's Explosive Growth recounts his entrepreneurial journey, focusing on the rapid ascent and subsequent challenges faced by his company, SNAP Interactive.
The book details the creation and explosive growth of online dating apps, including strategies for viral marketing and leveraging Facebook's platform.
Lerner shares valuable lessons learned from both successes and setbacks, emphasizing the importance of data-driven decision-making, agile development, and building a strong company culture.
He also discusses crucial metrics for growth and retention, along with the significance of timing and seizing opportunities.
The narrative includes reflections on missed opportunities and the evolution of his business strategies.
