"Net Positive" by Paul Polman and Andrew Winston champions a revolutionary business approach.
The book is supported by endorsements from prominent figures like Richard Branson and IKEA's CEO Jesper Brodin.
It challenges traditional shareholder-centric models, advocating for businesses to prioritize people and planet alongside profit.
Through stories and frameworks, the authors explore Unilever's journey towards becoming a "net positive" company.
They emphasize the importance of courageous leadership, long-term thinking, and collaboration to tackle climate change and inequality.
The book also examines critical traits for net positive leaders and discusses strategies for companies to act responsibly.
