Description

Are your landing pages speaking to the wrong audience at the wrong time?

Do you worry about scaring away early-stage prospects with hard-sell messages?

Not sure exactly what to include in your sales-focused landing pages - and when?

Get practical guidance on creating bottom of funnel landing pages that convert effectively. Learn when to deploy these conversion-focused pages, the four distinct types you might need, and why keeping things straightforward could be your secret weapon.

Things we talk about in this episode:

• The four different types of bottom of funnel landing pages and when to use each
• How to match your landing page message to where visitors are in their buying journey
• Critical elements that build trust and credibility with ready-to-buy prospects
• Common mistakes that can break trust at the crucial moment
• Smart techniques to reduce friction in your forms and boost conversions
• Tips for testing and improving your landing page performance

Read the full summary show notes and get the landing page guides at: https://getsystemswise.com/ep43

Connect with, or message, Gareth on LinkedIn at https://askgareth.com