Fundraising Requires a Process Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Fundraising is a complex problem that requires ongoing focus and effort over a period of time. It is not just one check or milestone but rather many. Fundraising requires a process Here are some key steps in setting up a fundraiser: Set up a sales-like funnel for tracking the investors and the process steps. Consider the steps for each part of the fundraising process, including researching the investor, gaining an introduction, and engaging the investor. Prepare your investor documents before launching. This includes the pitch deck, the terms sheet, and the data room. Build a list of connectors and networkers to engage in the process. Spend time researching the investors, including talking with their portfolio companies. Evaluate each investor for their propensity to invest. Update the investors systematically and consistently. Always be looking for new investors to bring through the funnel. Run your fundraisers as a campaign. This requires a message, an audience, and the engagement of the two. Dedicate full time to it. Consider these steps in setting up your fundraising process. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: Check out our other podcasts here: For Investors check out: For Startups check out: For eGuides check out: For upcoming Events, check out For Feedback please contact info@tencapital.group Please , share, and leave a review. Music courtesy of .
