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Pre Seed Seed Seed+ Seed++ Series A Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In startup funding, the raises come in rounds.   The startup can raise a pre-seed round followed by a seed, then a Series A, Series B, and so forth. Many founders view this approach as one step after the other. The reality is there’s a large gap between the Seed and the Series A. Some call this the Valley of Death. This occurs because the startup often moves from family and friends and angel funding to institutional investors. The gap is wide between the two investor types. The funding reality is closer to Seed Seed+  Seed++ another $250K bridge round and then Series A. One strategy is to find bigger and more lucrative customers as you move through the series so you can generate more revenue. This reduces the amount of funding required to reach the next level. Another strategy is to factor this many rounds into your fundraising strategy from the start. Consider the valley of death and how you will cross it with your fundraising planning.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .