The goal with your message/content is for every potential customers to know exactly where you want to take them; how you will help them!
Because the truth is…people don't buy the best products and services- they buy the ones they can understand the fastest!
In today’s episode I break down what you need for a simple and authentic “one-liner” and how to craft your “macro” brand story.
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Want to make more money?
You need to start the RIGHT business!
