In this episode of The Meter, host Andrew Dugan sits down with Ulrich Hansen, a commercial leader at APX10, to discuss the digital transformation of the global water and utility sector. They explore how the company evolved from a "skunkworks" project within a Nordic engineering firm into a standalone SaaS platform that helps utilities move from simply collecting data to making actionable decisions.
Key Discussion Points
- The Data Onslaught: Why utilities around the world are drowning in data but struggling to use it for operational insights and strategic planning.
- The Nordic Advantage: How heavy regulation in Denmark and neighboring countries forced early innovation, allowing Apex 10 to "leapfrog" utilities in other regions into modern digital practices.
- Scaling Globally: The strategic choice to target the U.S. and German markets, including the decision to set up shop in the water industry hub of Milwaukee.
- Building Community: The importance of user conferences and peer networking in driving software adoption and product development.
- The Future of Utilities: How digitization is helping solve the "talent cliff" by attracting a younger, tech-savvy workforce to the utility sector.
Connect With Us
Website: waterwrites.co
LinkedIn: https://www.linkedin.com/company/the-meter-podcast/
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