Description

Most construction companies are managing their single biggest cost center — labor — with the same tool they use to track lunch orders. And it's costing them far more than they realize.

In this episode of the ConTech Exec Podcast, Robert Zimmerman sits down with Anna Berger, Co-Founder of Trayd — an all-in-one back office operating system built exclusively for specialty contractors. Anna grew up watching her father run a construction business on razor-thin margins, stepped into his back office, and couldn't believe what she found: a $1.2 trillion industry still running payroll on paper timecards and Excel spreadsheets.

The result? Payroll admins trapped in a seven-day hamster wheel with no time to innovate, a single bad paycheck costing upwards of $960 to correct, and compliance exposure that can dwarf that figure many times over.

What you'll take away from this conversation:

• Why construction payroll is the most complex in any industry — and why tools like ADP and Paychex keep failing contractors
• The real cost of a single payroll error — and why 100% accuracy isn't a goal, it's the only option
• Why unstructured labor data is the single biggest obstacle blocking AI from delivering real value in construction
• How getting field workers genuinely bought into digital tools — not just compliant with them — is the key to clean data
• The compliance trap: how rising regulatory pressure on public works is raising the stakes for every specialty contractor

For C-suite leaders in construction, this episode connects two of the most critical operational realities you face: your data is only as good as the process that captures it, and your margins are only as good as your payroll.

🔗 Connect with Anna: linkedin.com/in/annajberger | buildtrayd.com

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