Alexander Morabbi Wulsch is a Danish entrepreneur and business leader. Previously, he has held leadership roles in several companies across sectors including design (URU Design) and digital marketing/social media (Nordic Social).
Alexander's background also includes earlier ventures, after a stint in banking he launched an e-commerce business selling socks online, before eventually co-founding Nordic Social which was sold to PE in 2023. Today, he is the CMO of OMHU, one of Europe's fast growing D2C brands.
In This Conversation We Discuss:
- [00:00] Introduction
- [01:56] Starting young in Ecommerce
- [02:55] Joining brands as an early as employee
- [03:44] Lessons from a failed first business
- [04:52] AOV then versus now
- [05:23] Unit economics simply explained
- [06:51] Sponsor: Klaviyo
- [09:00] Bundling and upselling on big-ticket items
- [10:18] Leaning and maximizing social first strategy
- [11:47] Why doubling down beats spreading thin
- [13:08] Building influencer teams in today’s market
- [14:04] Sponsor: Intelligems
- [15:59] Remembering the zero discount policy
- [17:26] Training customers to anticipate sales
- [18:50] Sponsor: eFulfillment Service
- [20:25] Discovering the long customer journey
- [22:32] Learning curves of a European brand in the US
- [24:49] Callouts
- [26:05] Navigating culture and politics in business
- [28:22] Difference of Brand and product led growth
Resources:
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