Description

Neema Frazier is the Director of Logistics and a founding team member at Brandon Blackwood NY, where she leads global logistics, fulfillment, and supply chain operations for the recognized luxury fashion brand.

Born and raised in New York City, Neema brings a unique blend of operational expertise, strategic thinking, and the discipline developed through years of professional dance training.

Her passion for building scalable systems and driving operational excellence has supported Brandon Blackwood NY's rapid growth while delivering an exceptional customer experience.

In This Conversation We Discuss:

• [00:00] Introduction
• [00:43] Meet Neema Frazier
• [01:31] The products behind Brandon Blackwood, New York
• [03:05] How Neema met Brandon and joined the brand
• [05:46] Scaling from 10 orders a day to 500
• [06:29] Intelligems
• [08:13] Learning fashion operations in real time
• [10:26] Building middleware for pre-order management
• [11:17] Could anyone learn to do this?
• [13:16] Klaviyo
• [15:40] Auditing a hypergrowth brand's operations
• [15:49] The people, process, and data framework
• [19:37] Flowium
• [20:46] Why brands overcomplicate the pack-out
• [22:45] Keep processes simple, repeatable, trainable
• [22:56] Luxury brands overinvesting in experience
• [25:32] When to move from in-house to a 3PL
• [28:02] Where to find Neema
• [29:32] Final thoughts

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Designer bags and accessories brandonblackwood.com/ 
• Follow Neema Frazier linkedin.com/in/neema-frazier-13b34948 
• Book a demo today at intelligems.io/ 
• Get your free demo klaviyo.com/honest 
• Book a free lifecycle diagnosis call flowium.com/

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