Ryan and Callum sit down in the new studio for the first time in months — one of them now a professional boxer preparing for his second pro fight, the other building PT Launch Lab full time. What comes out is an honest account of what it actually costs to run a personal training business while chasing something else at the same time: the self-promotion nobody warns you about, the mental load that starts long before fight night, and why coaching people all day is the fastest way to kill your own training.
The centrepiece is money. Ryan walks through every price rise he has made since starting at £10 an hour aged seventeen, why each one landed on a milestone rather than a date, and what happened the weekend a client asked him to match a £20 session at the gym down the road. From there the conversation turns to the craft itself — treating a new client the way a mechanic treats a diagnostic, why measuring yourself against who you used to be is the thief of all progression, what GLP-1s and steroids will and will not do for you, and why every armchair expert online is right about something and wrong about you.
Watch on youtube: https://youtu.be/BWEaeD3ygp4
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