David McCormick co-founded Ayoh Foods with Molly Baz, the cook, writer, and food personality who has basically rewired how a generation thinks about cooking and eating. Together they built a chef-driven mayo made with 100% pure avocado oil, and created a condiment that's making sandwich craftsmanship exciting again. The lineup — Original Mayo, Hot Giardinayo, Dill Pickle Mayo, Miso Mayo, and Tangy Dijonayo — has earned a cult following for how the brand talks, looks, and shows up. It's also incredibly delicious. And David is the operational and commercial engine behind all of it.
🔧 Creator-to-Commerce Translation — Converting brand awareness and cultural credibility into repeatable operational infrastructure
📊 SKU Architecture Decision-Making — Designing a product line that builds authority without burying early-stage operations
🤝 Reformulation Execution — Managing a full-product-line reformulation without breaking manufacturing, margins, or consumer trust
⚙️ Co-Manufacturing Partner Evaluation — Finding the right manufacturing partners when your product has real quality requirements
📈 Brand Voice at Scale — Keeping a distinctive, consistent identity alive across channels as the business grows
🎯 Non-Traditional Retail Strategy — Breaking into an entrenched retail aisle and building shelf velocity as a challenger brand
Perfect for: Condiment and sauce founders, DTC-first CPG operators, creator-economy co-founders, challenger brands entering crowded retail categories
Guest: David McCormick — Co-founder, Ayoh Foods Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless Commerce
This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.
