Victoria Ho brings a rare dual perspective to consumer brands—over a decade consulting for CPG companies through Sherpa CPG, and now building her own Ayurvedic cooking paste brand, Khalo, after a personal health journey through chemotherapy led her back to ancient wellness principles.
🔧 The Consultant-to-Founder Transition - Insights on what changes when you move from advising brands to building your own
📊 Extended Development Strategy - Why spending significant time perfecting product before launch can work in CPG
🤝 Category Creation in Established Markets - Approach to introducing Ayurvedic cooking pastes where no shelf set exists
⚙️ Premium Ingredient Positioning - Decision framework for choosing organic US olive oil over cheaper alternatives
📈 Multi-SKU Launch Strategy - Why launching with three products instead of one made sense for this brand
🎯 Personal Story as Brand Foundation - How authentic health transformation drives product development and customer connection
Whether you're transitioning from consulting to building, creating new categories, or integrating personal mission with business strategy, Victoria's experience offers a masterclass in applying professional expertise to personal ventures.
Perfect for: CPG consultants considering their own brands, health-focused entrepreneurs, category creators, premium positioning strategists
Guest: Victoria Ho - Co-founder, Khalo
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce
This episode was recorded live and is part of our series on tactical frameworks that drive measurable business outcomes. Subscribe so you never miss an episode.
