Craig and Steve discuss the brilliance of Haven Lifestyles, a "magazine" empire pulling in $10 million a year through high-end print real estate listings. They explore how this analog business model turns real estate lookbooks into status symbols. It turns out snail mail isn't dead.
Takeaways
- High-end realtors pay for print features because walking into a listing presentation with a glossy lookbook makes them look elite
- Bypass the headache of building a traditional digital audience by using the postal service to drop your product directly onto the doorsteps of the right audience
- While every online marketer is fighting for attention on oversaturated screens, tangible snail mail offers a different experience
Resources
Listen to the original discussion on My First Million
