Busy Isn't the Same as Profitable (Dr. Dave Rominski)

Description

Dr. Dave Rominski is the president of Doctor Referral Institute, which helps healthcare practices and other businesses build systems that turn referring providers into a repeatable source of new clients.

Dave practiced in the Chicagoland market for a dozen years, running a pain management, physical therapy, and chiropractic practice. He noticed his best cases kept coming from other healthcare providers who referred patients directly, and started working out how to build those relationships without sounding like a salesperson. He sold his clinic 16 years ago and has spent the years since turning what he learned into a system, helping practices and businesses across the country and internationally build and document referral relationships instead of guessing at them. The company has been growing quickly over the last two years as more owners catch on to how much more reliable referred business is than digital leads.

Expect to learn why being busy doesn't mean a practice is profitable, the three-level framework for referral relationships (random acts, relationship only, and systematized referrals), where AI fits into a referral system and where it doesn't, why documenting every referral relationship is what makes it repeatable, and the data showing patients referred by another provider follow through with care about 4x more often than those from digital and social channels, and much more…

0:00 Intro

0:15 How a chiropractic practice led to Doctor Referral Institute

1:19 What building a real referral system actually takes

2:08 Where AI does and doesn't fit into referrals

3:03 The free referral evaluation: where to start

4:01 Busy isn't the same as profitable

5:24 The three levels of referral relationships

6:31 Why documentation makes referrals repeatable

7:17 Common mistakes healthcare practices make

8:02 Referral systems beyond healthcare

9:12 What's next for Doctor Referral Institute

10:16 The data behind referral growth