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Want help building a brand strategy that keeps clients coming back?Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.

What if you’re not lacking confidence at all... you’re just missing clarity? In this episode, Deirdre Martin and Kelly Jahner-Byrne, “the how gal,” dig into why so many brilliant founders second-guess themselves in sales, stay stuck in overthinking, and mistake uncertainty for incapability. This conversation gets to the heart of what really builds momentum in business: knowing who you help, what you sell, and what your next best step actually is. You’ll leave with a sharper lens on sales, growth, and the identity shifts that happen when you stop trying to feel ready and start getting clear.

For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://www.deirdremartin.ie/blog/why-sales-feels-harder-than-it-should