What do balloons, fax lines, and Google Sheets have in common? They’re all part my fun conversation with Heather Holliday about real estate and marketing tech - this one is for my REMAX crew!
In this episode, Beth sits down with Heather to talk about:
Her grandma's legendary open houses (and cookies)
The most underused tools in your Remax toolkit
BoldTrail vs KVCore and why you need to log in (finally)
Real-life tips for using your CRM without crying
How to get actual results from your systems—without burnout
🎯 If you’re ready to simplify, streamline, and actually use the tools you’re paying for… this one's for you.
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Keywords
real estate, technology, marketing, BoldTrail, Remax, networking, training, agents, CRM, tools
Summary
In this conversation, Beth Golding interviews Heather Holliday, a marketing tech coach with Remax, discussing her journey in real estate, the evolution of technology in the industry, and effective marketing strategies for agents. Heather shares insights on utilizing tools like BoldTrail, the importance of in-person networking, common mistakes agents make with technology, and upcoming innovations in real estate. The conversation emphasizes the need for agents to adapt and leverage technology to enhance their business.
Takeaways
Heather has been with Remax for nearly 20 years, focusing on marketing and tech coaching.
The evolution of technology in real estate has drastically changed how agents operate.
Utilizing tools like BoldTrail can help agents organize their databases effectively.
In-person networking and training are making a comeback post-pandemic.
Agents often make mistakes by not fully utilizing the technology available to them.
Quick wins for agents include personalizing their websites and utilizing social media effectively.
The importance of having a checklist for tech tools to stay organized is crucial for agents.
Upcoming tools and innovations in real estate are set to enhance marketing capabilities.
Agents should collaborate and hold each other accountable for tech training.
The conversation highlights the need for continuous learning and adaptation in the real estate industry.
Titles
Navigating Real Estate Technology with Heather Holliday
The Future of Real Estate Marketing
Sound bites
"Stop sharing from the MLS."
"We need to evolve our business."
"We have to be loud and proud."
Chapters
00:00 Introduction to Heather Holliday and Her Journey
02:35 Evolution of Real Estate Technology
05:45 The Importance of Marketing and Tech in Real Estate
08:34 Utilizing Remax Tools for Success
11:34 In-Person Networking and Training Resurgence
14:30 Common Mistakes Agents Make with Technology
17:23 Transitioning Tech Platforms
18:44 Maximizing CRM and Email Campaigns
21:29 Time Management in Real Estate Transactions
24:38 Getting Started with Tech Tools
28:24 Collaborative Learning and Masterminds
32:34 Exciting Innovations in Real Estate Tech
