After helping dozens of business owners clarify their campaigns, Stacy is laying it all out: what an intentional marketing plan actually looks like, why most people overcomplicate it, and how to repurpose with purpose.
Whether you’re launching, building visibility, or just tired of winging it — this episode is your permission slip to stop throwing content at the wall and start using strategy that sticks.
Episode Highlights:
- 00:00 – Why most content plans feel overwhelming: The biggest mistake people make when planning their campaigns (and how to fix it)
- 01:47 – You don’t need 250 pieces of content: What you actually need to launch or promote with intention
- 03:00 – Start with your messaging framework: Why your message — not your platform — should lead your plan
- 04:30 – Clarify your campaign goal: Before you plan, define what success looks like for this specific offer
- 05:25 – Choose the story you’re telling: How to build a campaign around your “big promise” instead of random topics
- 06:45 – Pick your platforms and format: Why it’s better to go deep on fewer channels than try to be everywhere
- 07:40 – Break your story into angles: Examples of how to lens your story across podcast, email, and social
- 09:15 – Make repurposing part of the plan: What to reuse, when, and how to do it without sounding like a robot
- 10:35 – Repeat campaigns without starting from scratch: The power of refining (not reinventing) every time you promote
- 12:10 – You get to make the rules: Final thoughts on building a marketing plan that fits your energy and goals
About the Host:
Stacy Braga helps online business owners clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.
Podcast Credits:
• Edited by Chelsea Koenigsknecht of KC Virtual | @kc_virtual
• Music by Teodholina via Pixabay
