In this conversation, Kamal Datta speaks with Chris Newcomer, a specialist in peer-to-peer fundraising at Give Sign Up. They explore the concept of peer-to-peer fundraising, its significance for nonprofits, and the tools available on the Give Sign Up platform. Chris shares insights from his unique journey from opera singer to fundraising expert, discusses the dynamics between nonprofits and race organizers, and highlights the importance of storytelling and engagement in successful fundraising efforts. The conversation also delves into gamification strategies and the challenges faced by fundraisers, providing valuable takeaways for both nonprofits and individuals looking to make an impact through fundraising.
Key takeaways :
- Peer-to-peer fundraising involves asking supporters to reach out to their networks.
- Chris transitioned from a career in opera to nonprofit fundraising for greater security.
- Give Sign Up offers free tools for nonprofits to facilitate fundraising.
- Successful fundraising often relies on human stories and personal connections.
- Not all nonprofits are suited for peer-to-peer fundraising; it works best with vocal supporters.
- Race organizers can partner with nonprofits to streamline fundraising efforts.
- Fundraisers should maintain engagement and share their pages regularly.
- Gamification can enhance fundraising by providing recognition and milestones.
- Post-event communication is essential for building long-term donor relationships.
- Nonprofits should provide resources and coaching to their fundraisers for better outcomes.
Episode Outline:
00:00 Introduction to Peer-to-Peer Fundraising
02:50 Chris Newcomer's Journey to Fundraising
06:05 Understanding Give Sign Up's Tools
08:58 The Dynamics of Nonprofit and Race Partnerships
11:50 Success Factors for Fundraisers15:11 Gamification in Fundraising
18:02 Engagement Strategies for Nonprofits
20:48 Challenges and Best Practices in Fundraising
Shownotes and Transcripts - https://www.traxamo.com/fundraising-in-26-2-peer-2-peer
