Giuseppe Castellano talks to Tracy van Straaten, Founder and President of TvS Media Group, about the difference between marketing and publicity in children’s publishing; what illustrators and writers should realistically expect from marketing and publicity departments; why the pre-order window is important when it comes to the life or death of a book; and more.
To learn more about Tracy and TvS Media Group, visit tvsmediagroup.com.
Tracy mentioned Giuseppe’s chat with Hilary Knight. You can listen to that conversation here.
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