What if the safest move in business… is the one that feels the riskiest?
When COVID shut everything down, massage studio owner Amber Briggle lost nearly everything — locations, staff, and any certainty about the future.
Instead of waiting for stability, she made a bold decision: build anyway.
Within a year she moved into a space twice the size.
Today she runs multiple locations, generates over $1.2M annually, and is preparing to franchise nationwide.
This episode isn’t about hustle or blind optimism.
It’s about recognizing the moment when retreat keeps you stuck — and expansion actually protects the business you want to keep.
We talk about:
Hey Coach Question:
How do you build resilience into your business model when you already feel stretched thin?
If you’ve been hesitating on a decision because the timing feels uncertain, this conversation will change how you define “ready.”
Connect with Amber:
🌐 Website: www.mysomamassage.com
Facebook: @somadenton
📸 Instagram:@mysomamassage
LinkedIn: Soma Massage Therapy
YouTube: @mysomamassage
✉️ Email:franchise@mysomamassage.com
🔗 Stay Connected
If this episode resonated and you want more conversations about business, leadership, movement, and sustainable success, you can find me here:
🌐 Website: https://www.leslieboyce.com
📸 Instagram: https://www.instagram.com/leslieboyce_
📝 Substack: https://leslieboyce.substack.com
✉️ Email: leslie@thefitnessofbusiness.com
I share weekly insights, behind-the-scenes reflections, and resources for business owners who want to grow without burning out.
