In this episode, Meir sits down with Frank Abbruzzese, President of AlphaKOR Group, to unpack what it actually takes to build a technology company that has grown every single year for over three decades. Frank shares how AlphaKOR evolved from a small retail space in 1995 to a team of 80+ serving clients globally across managed services, cybersecurity, AI, and digital marketing. He breaks down why he believes "we don't sell, people buy" and how putting relationships before transactions has been the foundation of everything AlphaKOR has built. They get into the real role of AI in business (Frank's take: it's a tool, not a replacement), what's actually working in marketing right now from billboards to earned media to community involvement, and why following up is the single most underrated skill in business. Frank closes with his 90/10 rule and three keys to success drawn from 38 years in the industry. Whether you're scaling a services business, rethinking your marketing approach, or looking for a reminder of what fundamentals actually drive growth, this one delivers.
