Business development doesn't have to mean sending hundreds of cold emails. The best opportunities often come from building genuine relationships and showing up in the right rooms.
In this episode, Whitney shares what she's learned while growing her agency from Milan. She explains why relationship-first networking has been far more effective than transactional outreach, and how speaking engagements have become one of her strongest business development tools.
Building an international business has reinforced a simple truth: trust takes time. Whitney breaks down how staying visible, nurturing connections, and playing the long game can create more sustainable growth than constantly chasing the next lead.
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