In this episode, Cory shares how his background in advertising and illustration became a secret weapon in developing and marketing Witchborn. You'll discover his approach to balancing craftsmanship with cost-effective production, such as transforming vinyl maps into cost-saving cardboard double-sided maps that slashed expenses by 80%. Cory also walks through his experience with Kickstarter, revealing why understanding true costs and building relationships can mean the difference between a hobby and a sustainable business.
