Monique couldn't even finish the first blank. She couldn't tell you who she helped, what their problem was, or how she was going to fix it. The day she finally could? Everything changed, she became booked out. In this episode, I'm giving you the exact prompt she used. Fill it out and you'll finally understand why your DMs haven't been working.
WHAT THIS EPISODE COVERS
- The 5-part foundation prompt every service provider needs before sending another DM
- Why 'I help everyone' is the fastest way to speak to no one and how to get specific without losing people
- How to dig past the surface-level pain point to the thing that actually keeps your person up at night
- The difference between your program (the vehicle) and your framework (the route) and why both matter
- How to write a transformation that's emotional and real, not just a generic outcome
KEY TAKEAWAYS
Part 1 — Target Audience:
- You're not alienating people by getting specific. You're filtering out the people who were never going to buy from you anyway.
- The more specific you are, the easier it is to know where your person hangs out, which platform, which community, which room to be in.
Part 2 — Pain Point:
- Don't stop at describing a behavior. Dig into what she believes about that behavior. That's where the real pain lives.
- Ask: what does she think about herself because of this problem? What does she believe is possible or impossible?
Part 3 — Program / Offer:
- She's not buying your service. She's buying the outcome of your service. Name the tangible, physical thing she walks away with.
- 'Virtual assistant services' is not a program description. 'Done-for-you backend system that gives you your time back' is.
Part 4 — Framework:
- The framework is the route. The program is the car. Walk them through what month 1, 3, 6 looks like, make it feel like a journey with real pit stops.
- Sharing your route publicly won't get you copied. It'll get you clients. They can't duplicate you.
Part 5 — Transformation:
