If you’ve ever thought, “I don’t know who to talk to” and your DMs feel awkward because of it — this episode is for you.
You don’t need a perfect script to sell in the DMs. You need a simple process that helps you:
- get the right people in your DMs,
- build a real personal connection, and
- use permission-based selling so you can invite people to your offer without feeling pushy or salesy.
I’m Lisbeth Graham, messaging and sales strategist for mission-led service providers, and since 2023 I’ve helped over a dozen women sell confidently in the DMs without scripts.
By the end of this episode, you’ll know exactly what to do to make DM conversations feel natural, intentional, and way less awkward.
In this episode, you’ll learn:
- Why your DMs feel awkward when you don’t know who you’re talking to
- How to stop “talking to everyone” and start messaging your actual ideal clients
- What to say when you know you can help someone (without being weird or salesy)
- Why market research is the secret weapon for better messaging + better sales
- How to use permission-based selling (so you’re not dumping info or pitching too soon)
- The exact flow for inviting someone to your offer: transformation → what’s included → price → question
Chapter markers (no timestamps needed)
You can paste these as “chapters” even without timecodes:
- Why your DMs feel awkward (and it’s not a script problem)
- Step 1: Get the right people in your DMs
- Step 2: Personal connection first
- When it’s okay to go direct (and when it’s not)
- Market research: the hidden purpose of every DM
- Permission-based selling (how to invite without being salesy)
- Offer flow: transformation → details → price → question
- Homework + what’s coming next week
Free 5-day challenge
Monthly Membership
The DM process I teach (the simple framework)
Step 1: Get the right people in your DMs
Step 2: Start personal first (not business first)
Step 3: Use market research to guide every conversation
Step 4: Permission-based selling (the game-changer)
Step 5: Share your offer in this order
DM sales, selling in the DMs, Instagram DMs, permission based selling, market research, target audience, messaging strategy, service based business, sell without scripts, sell without being salesy, lead generation, client conversations
