In this episode of The Choten Podcast, I sit down with Curtis Collins, CEO of Collins Ave Champagne, to explore what it really takes to build a luxury brand, lead with intention, and create culture that lasts.
Curtis has carved out a unique lane at the intersection of entrepreneurship, branding, and lifestyle — transforming Collins Ave Champagne into more than a product, but a statement. In this conversation, he shares the mindset, discipline, and leadership principles behind building a premium brand in a highly competitive industry.
We dive into:
🔥 What it takes to build a luxury brand from the ground up
🔥 The role of culture and storytelling in brand growth
🔥 Leadership lessons learned as a founder and CEO
🔥 Why authenticity matters more than hype
🔥 How founders can think long-term in short-term markets
🔥 The discipline required to turn vision into execution
🔥 How AI and modern tools are shaping branding, operations, and scale
Curtis brings clarity, confidence, and real-world insight into what it means to lead — not just sell.
Whether you’re a founder, brand builder, or creative entrepreneur, this episode will challenge how you think about growth and identity.
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