Audrey Davidson, Head of Integrated Marketing Americas at Microsoft is discussing how AI is reshaping the structure, workflows, and skills of modern marketing organizations, illustrated by Microsoft’s concept of the “Frontier Firm” and what it means for marketing organizations striving to stay ahead. We also learn about the new role of humans in Marketing organizations, working side by side with AI teammates.
Timestamps:
00:00 Introduction to AI in Marketing
01:24 The Role of Critical Thinking in Marketing
08:10 Understanding the Frontier Firm Concept
12:05 Demystifying Microsoft's Co-Pilot
20:00 Building the Business Case for AI
29:15 Fostering a Culture of AI Adoption
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