In this episode of the PR Bunker podcast, host Don Martelli interviews Bob Friedland, a seasoned PR professional with a unique background in the toy industry. Bob shares his journey from a college student with a passion for toys and comics to a successful career in public relations, working with major brands like FAO Schwarz and Toys R Us. The conversation explores the challenges of marketing toys during off-peak seasons, the importance of community engagement, and the impact of AI on the communications industry. Bob also discusses his networking strategies and his current focus on finance and AI-related projects, emphasizing the need for strong storytelling in PR.
