How many times have you set a goal, felt fired up for a week or two, and then slowly drifted back into the same habits?
Not because they are lazy.
Not because they lack motivation.
But because the person who set the goal was not the person required to keep it.
In this episode of The 20 Minute Freedom Project, Josh Lopez breaks down the real reason most goals fail, especially in the space between the holidays and the new year. This is not about better planning or more motivation. It is about identity.
Josh explains why goals rarely crash and burn but instead quietly fade, why identity always wins over intention, and why discipline is not something you wait to feel. It is a standard you live by.
He walks through the difference between outcome driven goals and identity driven behavior, exposes the lie of future discipline, and gives a simple framework for shifting identity one decision at a time.
The episode closes with a seven day freedom challenge designed to rebuild self trust and reset personal standards without waiting for January, Monday, or the perfect moment.
Because freedom is not found. It is built. One decision, one action, one day at a time.
