Description

High performers don’t leave jobs — they leave environments.

In this episode of The Property Playbook, Rory sits down with multifamily recruiting expert Alecsa Gonzalez to unpack what actually drives hiring success and long-term retention in property management.

With nearly a decade of experience in talent acquisition, Alexa shares real-world insight into why turnover remains high across the industry — and why it’s rarely just an HR problem. Together, they explore how misaligned hiring, rushed onboarding, unclear expectations, and lack of psychological safety quietly push great people out the door.

You’ll learn:

• Why hiring for fit matters more than hiring for skills
• What the first 90 days reveal about long-term retention
• How onboarding can make or break a new hire’s confidence
• Why high performers challenge the status quo — and how leaders should respond
• Practical employer branding strategies that attract better candidates
• How to use technology and AI to remove friction without replacing human connection

If you lead teams in multifamily — from on-site operations to executive leadership — this episode delivers actionable strategies to help you build stronger teams, reduce turnover, and create workplaces people actually want to stay in.

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Because great communities start with great people — one play, one property, and one leader at a time.

RESOURCES:

1. Change is your Competitive Advantage by Karl G. Schoemer
2. Learn more about finding top talent from Alecsa @ agonzalez@teemagroup.com

CHAPTERS:

00:00Introduction to the Property Playbook

03:00Meet Alexa Gonzalez: Multifamily Recruiting Expert

06:13The Journey into Multifamily: Discovering Career Paths

09:11Hiring for Skills vs. Fit: The Key to Retention

14:31Attracting Talent: Effective Hiring Practices

21:54Onboarding: Setting New Employees Up for Success

27:33Culture and Retention: What Makes Teams Thrive

31:39Creating a Culture of Growth and Development

38:11The Importance of Training in Retention

42:31Transforming Performance Reviews into Growth Conversations

46:46The Role of AI in Property Management

52:03Building Relationships for Better Hiring and Retention