What happens when choreography becomes more than just skills and counts — and starts with relationships?
In this episode of More Than Counts, I sit down with Jeremy Brown and Marcus, the duo behind Creative Elements, to talk about their journey in the cheerleading industry and the philosophy that drives their choreography.
We dive into how their partnership started, why they prioritize relationship-driven choreography, and how collaboration between coaches, athletes, and choreographers can transform a program. Jeremy and Marcus share their perspective on evolving trends in cheerleading, the importance of creating a supportive team environment, and the non-negotiables they bring into every routine they build.
We also break down routines together — from Florida Twisters to Arizona All-Star Venom — analyzing what makes performances stand out, why clean movement and clear visuals still win, and how small details like formations, timing, and even uniform colors can dramatically impact how routines are seen by judges and audiences.
This conversation goes beyond choreography. It’s about community, mentorship, and building teams where athletes feel supported and inspired to grow.
Because at the end of the day… cheerleading is more than counts.
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