Description

In this Clarity Coven feature episode, Steph sits down with Jaci Schreckengost—writer, market, speaker, and author of Housewarming Parties—for a conversation that blends messaging strategy, creative identity, and what it actually takes to stop operating from survival mode.

This episode is a masterclass in becoming impossible to ignore online—without burning yourself out, reinventing the wheel every week, or sanding down your personality to fit an algorithm.

It’s also a powerful behind-the-scenes look at what stakeholder experience looks like in action: spotlighting clients, honoring their growth, and letting their work speak for itself.

What You’ll Hear in This Episode

1. Why finding (and refining) your brand voice is less about being “revolutionary” and more about repetition and consistency
2. The biggest misconception in content marketing—and why saying the same thing over and over is actually your competitive edge
3. How getting to know yourself again is the key to a happier life and more fulfilling business
4. Why repurposing isn’t lazy—it’s strategic (and saves your sanity)
5. The difference between creating from fear vs. creating from joy
6. How clarity in your vision expands your identity—and your capacity
7. Why letting people dislike you is not a branding problem, it’s a branding strategy
8. What happens when you stop building from survival mode and start designing intentionally

Memorable Moments & Mic-Drop Lines

1. “Repetition is how people know you know your stuff.”
2. “You don’t need every post to be revolutionary—consistency builds authority.”
3. “It’s wild to see what’s possible when I’m not terrified.”
4. “You’re not just cutting people out—you're cutting the wrong people out and the right people in.”

About Jaci

Jaci Schreckengost is a writer, marketer, and speaker focused on helping brands find (or refine) their voice, effectively tell their stories, and become impossible to ignore online. She is also the author of a her debut poetry collection, Housewarming Parties.

Connect with Jaci

1. Instagram: @schreckengostcreative
2. Website: jacischreckengost.com
3. Book: Housewarming Parties

Steph’s Takeaway

This conversation is a reminder that clarity creates expansion. When you stop building from fear and start building from intention, your work gets better, your messaging gets clearer, and your business finally feels like it fits.

Come grow with Jaci and Steph inside Rooted & Relentless Mastermind: https://www.stephrubio.com/themastermind