Arborists Who Refuse to Fell Trees - The Leaf & Limb Transformation - (SYNKD on Air - Innovation + Sustainability for Outdoor Living Professionals.) Podcast Details

Description

In this conversation, Basil Camu, an arborist and founder of Leaf and Limb, discusses his transformative journey in the arboriculture industry, emphasizing the importance of tree preservation over removal. He shares pivotal moments that led to a significant shift in his business model, the challenges faced during this transition, and the innovative services that emerged as a result. Basil advocates for collaboration within the industry, the need for education about tree care, and the importance of finding joy in meaningful work. He also provides valuable advice for business owners looking to pivot their practices towards sustainability and environmentalism.

Takeaways

Basil Camu transformed his arboriculture business to focus on tree preservation.
The decision to stop removing healthy trees was driven by ethical considerations.
The shift resulted in a loss of $2 million in annual revenue but led to a stronger business model.
Structural pruning became a key service that differentiates Leaf and Limb from competitors.
Collaboration with other tree services increased referrals and business opportunities.
Education is crucial for changing public perception about tree care.
Basil emphasizes the importance of finding joy in meaningful work.
The company became the first B Corp certified in the arboriculture industry.
Basil encourages other businesses to focus on sustainability and environmentalism.
A strong marketing strategy centered on education can build trust and community engagement.

Chapters