How well do you understand your work?
In this conversation, Wes Wheless shares his journey from being a consultant to helping other independent consultants articulate their expertise through visual communication. He discusses the challenges consultants face in defining their niche and the importance of intellectual property in establishing a unique brand.
Wes emphasizes the power of visual metaphors and frameworks in communicating complex ideas simply and effectively, ultimately helping consultants connect with their clients on a deeper level.