In this episode, Jackie is joined by healthcare marketing expert Pulkit Garg to deconstruct why so many heart-led entrepreneurs struggle with visibility and marketing. From the "Hero’s Two Journeys" to the practicalities of Ideal Customer Profiles, this conversation is a roadmap for any wellness professional ready to take their business to the next level.
What we cover:
•Why marketing is your business's revenue centre, not a cost centre.
•The danger of the "helping everyone" mindset and how to find your ICP.
•Jackie’s personal story of rewriting survival loops in the Akashic Records.
•How to manage the relationship between expectation and ROI.
•The "Hygiene Factors" of working with marketing agencies.
Connect with Pulkit Garg:
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