People love the idea that Amy Porterfield just woke up one day, opened a laptop, and boom a million dollar business.
Because that story feels exciting.
Also… it's nonsense.
Before the podcasts.
Before the launches.
Before everyone knew her name.
Amy had:
A job.
A boss.
And was unhappy but comfortable.
Here’s where most people get it wrong.
She didn’t escape her situation by:
• Working harder
• Taking on more clients
• Downloading 47 more free PDFs
• Or “just believing in herself” really loudly
Instead, she did something far less sexy and far more effective.
She changed rooms.
Amy deliberately put herself around people already doing what she wanted to do. The most important person according to Amy was Marie Forleo.
Not for hacks.
Not for funnels.
Not for some magical secret sauce.
But for:
• Deep insights
• Next steps
• Direct conversations with people who weren’t guessing
At one point, Amy openly shared she was stuck.
You know the kind:
Overthinking.
Second guessing.
Waiting to feel “ready.”
She didn’t need another strategy.
She needed a moment where someone looked her in the eye lovingly and said:
“You either commit… or you stay exactly where you are.”
Uncomfortable?
Yep.
Effective?
Wildly.
That conversation didn’t tweak her marketing or sales process.
It provoked her into a whole new level.
She stopped trying to be self-made.
She stopped doing everything alone.
She stopped dragging the business uphill by herself.
Then came the results:
• She left her job
• She launched before she felt ready
• She eventually became the mentor for thousands
Here’s what the data confirms:
• Businesses with mentors grow 3× faster
• Founders with peer support make better decisions under pressure
• Top performers almost always credit rooms and relationships, not solo effort
Doing it alone is not heroic.
It’s costly.
Costly in time.
Costly in energy.
Costly in years you don’t get back.
At higher levels, being self-made isn’t impressive.
It's holding you back and the best in their field know that.
Thriving founders have one thing in common:
They weren’t alone when it counted.
Nothing will change staying in the same room you’re already in.
Want to see what it's like in a room of like-minded founders who care about you and have your back?
