🎙️ Jimmy sits down with Bryant Williams, founder of Hardcore Peanut Butter, to talk about turning a kitchen experiment into a protein-packed brand. 🥜 From the tough lessons of co-manufacturing to building a grassroots growth strategy, Bryant shares what it really takes to scale in CPG. 🚀 Plus, hear their bold vision for allergen-free peanuts using CRISPR technology.
What You’ll Learn
How a pet food project inspired Hardcore Peanut Butter
Why persistence + early believers make or break a founder
The risks of nut butter production & self-manufacturing
How local events & pop-ups drive real growth
The future of allergen-free peanut butter with CRISPR
Connect with Bryant & Hardcore Peanut Butter
📸 Instagram: https://www.instagram.com/hardcorepb
🌐 Website: https://www.hardcorepb.com/
💼 LinkedIn: https://www.linkedin.com/in/bryant-c-williams
🐦 Twitter (HardcorePB): https://twitter.com/hardcorepb_
Connect with the Hosts
👤 Jimmy Feeman – https://linktr.ee/Jamesfeeman
👤 Daniel Yarzagaray – https://www.linkedin.com/in/daniel-yarzagaray
