Description

The conversation delves into the disconnect between company perception and customer experience, the misalignment of customer journeys and experiences, the understanding of the SERVQUAL model, the five dimensions of service quality, the impact of over-promising in marketing, the relevance of SERVQUAL in the era of AI and automation, and the identification and addressing of service quality gaps.

Takeaways

• Service quality is defined by the customer's expectations versus their perception.
• The SERVQUAL model identifies five gaps that lead to service quality failure.

Chapters

• 00:00 Identifying and Addressing Service Quality Gaps