Guest: Aislinn McKenna, former luxury wedding photographer turned multiple six figure coach (Colorado based)
We Discuss:
- Why “more money in the hands of good people” matters
- The difference between money mindset and financial literacy (and why you need both)
- Weekly money dates and “normalizing” the number in your bank account
- Redefining what “zero” means so you move differently
- Why photographers get stuck in industry narratives (feast or famine, “booking is weird,” etc.)
- The unsexy basics that create confidence: cost of doing business, cost per client, projections, CAC
- Practicing your numbers out loud so you can say them without flinching
- How to raise prices with repeat clients without creating resentment
- How to make more money without simply raising prices (offer suite shifts, tiers, client exclusive days)
TLDR:
- If you don’t know your numbers, it’s hard to stand behind your prices.
- If you do know your numbers, confidence becomes a skill you can practice.
- You don’t have to burn down your business to make it more profitable. You can restructure your offer suite so it’s a win for you and a win for your clients.
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