In this episode, host Gail Hataitham interviews Ashlee Mohn, Director of Engagement at Trellis Society, who shares how her organization successfully navigated a major merger while maintaining trust through transparent communication and person-centered storytelling that focuses on the communities they serve rather than the organization itself. Ashlee discusses creating a unified brand voice across diverse mental health, housing, and community development services, leveraging strategic partnerships to maximize limited resources, and turning staff into communication ambassadors to amplify impact. She highlights innovative campaigns like Winter Breaker that exceeded fundraising goals through digital-first strategies, explains how to measure communication effectiveness beyond basic metrics, and reflects on how parenthood has enhanced her leadership approach and deepened her understanding of the communities Trellis Society supports.
ABOUT TRELLIS SOCIETY:
Trellis Society is a Calgary-based social services agency serving over 9,000 people annually through more than 30 programs. CalgaryfoundationUcalgary Trellis took root by bringing the best of two organizations together with a vision of providing more services that support people to grow and flourish in all areas of their lives. Through strengthening economic stability, well-being, mental health and belonging, thousands of people each year are supported to exit poverty, navigate out of crisis, and move from isolation into community. Their services include operating Calgary's only youth emergency shelter, various housing options, employment training, and comprehensive family support programs.
Learn more about Trellis Society: https://www.growwithtrellis.ca/
Donate: https://www.growwithtrellis.ca/get-involved/ways-to-give/donate
Facebook: https://www.facebook.com/TrellisYYC Instagram: https://www.instagram.com/trellisyyc/ YouTube: https://www.youtube.com/channel/UCzb4NkUfGdVkQV6RCVI4wrA
