Description

In this episode of the Trades Podcast, hosts Danny and Jeff welcome Shonna Jordan, a serial entrepreneur and marketing expert. They discuss Shonna's journey into entrepreneurship, the importance of networking, and the unique approach of the Good Old Gals network. Shonna shares valuable insights on timeless marketing strategies, event planning, and the innovative life-saving device her company produces. The conversation emphasizes building relationships, understanding client needs, and the significance of effective marketing messaging.

In this uplifting episode, Jeff and Danny sit down with Shonna Jordan, founder and CEO of JordanJordan.com Marketing, for a conversation that goes beyond logos and ads and focuses on why your marketing matters. Shonna explains how understanding brand purpose, customer psychology, and tailored messaging can help trades businesses break through noise and build long-term success.

You’ll hear Shonna discuss:

• The fundamentals of effective marketing for service businesses
• How to craft a brand that reflects your values and attracts the right clients
• Why storytelling is essential, even for technical trades
• Common marketing pitfalls and how to avoid them
• How small businesses can compete with bigger competitors using strategy over budget
• This episode gives listeners the tools to rethink their approach and take confident action.

Resources and Mentions

JordanJordan Marketing
https://jordanjordan.com

The Trades Podcast
https://www.thetradespodcast.com

What You Will Learn

• How to define your brand beyond just a logo
• Why marketing strategy should inform every part of your business
• How to connect with your audience through meaningful messaging
• The difference between marketing that sells and marketing that sticks
• Steps trades professionals can take today to improve their outreach

About The Trades Podcast

Website
https://www.thetradespodcast.com

Hosted by
Jeff Mudd and Danny Torres

The Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community.

Support the Trades Movement

If this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.