Description

What if the reason your students aren't completing your course has nothing to do with your content, and everything to do with how you're designing the experience?

In this episode, Andrea shares the deeply personal origin story behind Journey Crafting, the framework she developed after leaving her Silicon Valley career and rediscovering her own relationship with emotions.

Susan and Andrea break down why most digital courses feel the same (hint: it's not a coincidence) and reveal the critical first step that can increase student engagement by up to 60%.

In this episode, you'll learn:

• Why course software "affordance" leads creators to design identical, ineffective experiences
• The Identity Step: how to bridge the gap between "I bought this" and "I'm becoming this"
• Why leading with logistics kills momentum, and where it should actually go
• How to deconstruct expert knowledge so your customers can actually absorb it
• The difference between the micro journey (your program) and the macro journey (your world)

Andrea explains the UX concept of mental models and why entrepreneurs, like engineers, chunk information in ways that confuse their customers.

She also shares the moment signing a simple manifesto made her feel more pride than earning her PhD, and why that emotional response became the foundation for everything she teaches.

Connect with Us:

• Website: wearehumanshow.com

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