🎙 “But then when we need to feed one‑to‑many communications, do we care about what the person has done in‑store? There’s room for that — taking that store interaction and using it for digital interaction as well.”
In this upcoming Looped In episode, I speak with Katerina Targotay (Mountri) former Global Director of Marketing at Tom Ford and previously with Zegna and Alexander McQueen.
Katerina brings a rare perspective from inside creative‑led, brand‑first environments — where marketing is as much about protecting identity as it is about driving transformation.
We dive into:
💡 Turning in‑store interactions into measurable digital engagement
📈 Linking brand equity to conversion across the funnel
🛍 The store as the next big frontier for first‑party data
🔗 How creativity and data can co‑exist in luxury
📅 Episode drops soon — subscribe now so you don’t miss it
