β¨ Coming soon on Looped In: a conversation with Eleanor Thadani (CRM & Clienteling leader at Jimmy Choo, Zegna, Fendi, Michael Kors & J.Crew).
π Sales reports tell you π€βππ‘ happened β but not π€βπ¦.
What if we could enrich those reports with the qualitative insights associates hear in-store every day? The customer reactions, the try-on moments, the feedback that rarely gets captured in systems. Thatβs where the real story behind performance lives.
Because sometimes the real question isnβt βis this product a dud?β β itβs βor did no one try it on (and those who did, loved it)?β
In our full conversation, we dig into:
πΉ How CRM has evolved from broad digital personalization to true one-to-one engagement
π© Why CRM and clienteling are βtwo sides of the same coinβ β and what brands miss when they separate them
π The changing role of the sales associate: relationship-builder and data contributor
π¦Ύ Where AI fits in scaling personalization without losing the human touch