Description

Episode Stack: https://stackl.ist/3QEYaYe

Thomas Peham spent a decade building marketing engines for other people's companies — from a tiny PLG startup to a venture-backed company that raised $138M in funding. Then he noticed something that changed everything: ChatGPT was answering questions his clients used to win on Google, and nobody had a way to measure it.

In this episode, Thomas shares the full story behind Otterly AI — from the aha moment in his car to a Product Hunt launch with no pricing, a TechCrunch feature before Christmas, and scaling to 20,000 users in a single year without taking VC money.

Key topics:

• Growing up in Austria with no business background and stumbling into SEO through HTML hobby projects
• Building Usersnap's inbound engine from zero marketing budget to seven figures through content alone
• The moment he realized AI search was going to disrupt everything he'd spent years mastering
• Launching on Product Hunt with a "super scrappy" product and no pricing page
• Why 15% of website traffic now comes from AI agents — and what that means for marketers
• Bootstrapping a 17-person company in a category that didn't exist two years ago