12 exits. $925 million. And Gregory Shepard told me the one thing that nearly destroyed every single one of them was something no founder ever sees coming.
Gregory Shepard is a serial entrepreneur, TEDx speaker and author of The Startup Lifecycle who has spent five years researching why over 90% of startups fail using 210,000 case studies.
He walked me through the whiteboard technique he used to reverse engineer his own mistakes across three decades of building and scaling companies and the mindset shift around exit planning that changed everything.
We got into some really honest territory around what hustle culture actually cost him, why he believes the people giving founders advice on growth and valuation are often the ones doing the most damage, and a dead simple piece of exit strategy advice for business owners who think they have left it too late to sell.
This one is packed full of golden nuggets
In this episode we cover
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00:00 Introduction
02:54 Reflections on Early Entrepreneurship
07:17 Learning from Mistakes
12:15 The Importance of Documentation
14:06 Pivotal Realisations in Business
20:47 The Impact of Hardship on Resilience
21:37 Balancing Multiple Startups
24:26 Motivation Behind the Hustle
26:30 Evolving Definitions of Wealth
27:43 Mindset Shifts in Exiting Businesses
31:34 Understanding Startup Failures
36:25 Navigating Bad Advice in Entrepreneurship
38:47 Navigating Startup Challenges
40:09 Defining a Startup
42:02 Lessons from High-Stakes Professions
44:56 Handling Business Fires
46:06 Moments of Brutal Honesty
48:39 The Importance of Altruistic Capitalism
49:08 Convincing Investors of Purpose
54:00 Understanding Exit Strategies
55:43 Selling to Competitors
57:25 Life After Exiting a Business
58:45 Future Aspirations and Legacy
01:02:05 Identifying Opportunities in Disruption
01:06:15 Timing Your Exit
ABOUT THE GUEST
Website: https://www.gregoryshepard.com
LinkedIn: https://www.linkedin.com/in/gregshepard
ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Website: https://adamstrong.net
YouTube: https://www.youtube.com/adamstrong