In this conversation, Cassandra shares her entrepreneurial journey, detailing her experiences with her businesses Lanniez and Woash. She discusses the challenges of aligning her business with her personal vision, the importance of self-sourced entrepreneurship, and the lessons learned from taking a step back to reassess her goals. Cassandra emphasizes the need for innovation and authenticity in business, encouraging others to build brands that reflect their true selves.
MORE FROM CASSANDRA
Interested in learning how you can work with Cassandra to optimize your business? Book a PowerHour with her here.
Follow @cassandravantriet for more business optimization tips and resources on IG and TikTok.
Read The Business Memo on Substack for key insights on how to optimize your business to create limitless opportunities.
CHAPTERS
00:00 Introduction to Cassandra's Entrepreneurial Journey
02:07 How Lanniez Began and My Biggest Lesson
08:24 Letting Go and Starting Woash Wellness
13:39 Growth and Disconnection
17:51 Taking Space To Reevaluate, Selling and Moving On
24:23 Applying My Learnings To My Next Evolution
28:14 Becoming a Self-Sourced Entrepreneur
32:03 The Path to Innovation and Authenticity
