What is actually happening on the other side of your sponsorship pitch? In this episode, we are joined by Josh Wiese, a business development expert at a Fortune 300 company and former host of the Sponsored Rider Club podcast. Josh brings a perspective that most racers never get access to: the reality of how massive corporate budgets are actually managed and moved.
WHAT WE COVER IN THIS EPISODE:
-- THE REALITY OF CORPORATE BUDGETS: Why your sponsorship proposal might be competing against a new set of office chairs or an internal social media hire rather than another race team.
-- THINKING LIKE A CONTRACTOR: Shifting your mindset from "seeking support" to becoming a professional service provider that solves specific business problems.
-- BEYOND THE END CUSTOMER: How racers can provide massive value through B2B (business-to-business) connections and supplier relationships that have nothing to do with stickers on a car.
-- PROTECTING THE BRAND: The "checkered past" and social media pitfalls that can kill a sponsorship deal in 15 minutes, even after 15 years of building trust.
-- THE POWER OF RAW CONTENT: Why Josh would rather see you post a "goofy" behind-the-scenes blooper or a technical explanation than a highly produced drone shot.
-- STANDING OUT: How to use specific "visual cues" and unique personal branding to ensure you are memorable in a sea of generic pitches.
WE WANT TO HEAR FROM YOU: We are still gauging interest in an in-person sponsorship conference or workshop! If you would find value in a live event to help build your program, please let us know in the comments or via social media.
READY TO TURN YOUR LOSSES INTO LESSONS?
-- JOIN THE COMMUNITY: Visit racerondemand.us for resources, including the shortened "Motorsports Marketing and Sponsorship" ebook.
-- CONNECT WITH US: Find us on social media to share your biggest takeaway from Josh’s corporate perspective.
-- SUPPORT THE SHOW: Leave us a review to help us keep bringing you these high-level industry insights!
